Artisan Entrepreneurs

Founders of artisan businesses/organisations (For-profits/Nonprofits/Hybrid) that engage artisans full time/part-time/contract basis, and generate valuable handmade products sellable in the domestic and/or International market

Why Artisan Businesses?

✓  Handicrafts as an employment opportunity, stands next only to agriculture in developing nations.

✓  India currently supplies less than 2% of global Handicrafts demand.

✓  Majority of the artisans are Rural women

✓  Domestic crime rate drops significantly with the economic empowerment of women

✓  Economically empowered rural women invest all their earnings in their families

Artisan Sector

Artisan Industry is the second largest employer in developing nations, after agriculture and largely employs women. India accounts for 7 million artisans as per official report (200 million as per unofficial data). Despite the huge number of artisans, and the direct impact of the industry on the rural lives and the women, the industry is not organized well and receives little support in promoting its handmade goods in the international market. As a result of which, India stands at a meagre 2% while China stands at 30% in the global handmade industry.
The Handicrafts Board of India, in an assessment done in 2013/2014 had concluded that apart from the artisan sector being highly unorganized, it faces other challenges such as low capital, poor exposure to new technologies, absence of market intelligence and most important of all – a poor institutional framework. The census data suggests that there are roughly 68.86 lakh artisans in India, 55% of which are women.
Research studies suggest that the number of Indian artisans have been rapidly decreasing, indicating the urgent need to reinvest in India’s artisans to safeguard history, culture as an important source of livelihood.

Impact on Women

Economic empowerment

Social Empowerment

Ability to preserve intangible heritage, while staying close to family

Reduced cases in domestic violence cases(by becoming an earning member of family)

Doesn’t discriminate based on economic/social status,
position in family/society or caste.

Impact on Rural Life

Sustained Livelihood

Cultural Preservation

Rural Development

Curbing Urban migration